*Bucket List Project - Navy watchmen's cap.
*Self-explanatory - watch and enjoy...
A heavy collab with VCU-Athletics was in the works for two games (16,000 pieces of apparel) during the month of January. VCU-Basketball hosted crosstown rival, University of Richmond, and A10 nemesis, University of Rhode Island. Dope design credits go to Eddie Johnson, and logistical support/coordination awards to Vaughan Moss, Dylan Baker, Miles Hayter and Robbie Robinson of the VCU-Athletics Marketing team. #TeamWorkMakesTheDreamWork
Here is a concept we created for this year's 'BLACK FRIDAY' campaign with Blaque Keyz. We needed to get creative with the marketing of this product for a couple of reasons:
1. We had to move fast - the idea to do something on Friday came at about 8pm on Thursday (Thanksgiving); Keyz and Al were on tour finishing up The Victory Lap with Jon Bellion, so communication was sparse and things had to happen quickly.
2. The product required 3M-Reflective material, and this type of synthetic tends to act a little funny when in the studio for still image photography.
Creating an interactive .gif proved to be the best way in communicating the effects of the 3M as well as the design concept to the consumers.